JMR
DIGITAL DESIGN
Digital design moves fast, but thoughtful strategy keeps it effective. I start by understanding the message, audience and platform before crafting visuals built to connect in seconds. Every layout, motion and color choice is intentional—balanced between creativity and clarity to deliver results that stand out across feeds and campaigns.
Sprouts Farmers Market Display
I developed display ads with a strategy-first approach, focusing on audience intent, messaging clarity and visual impact within limited space. The process began with defining campaign goals and target segments, then translating those insights into concise layouts, strong hierarchy and clear calls-to-action. I optimized the designs for multiple sizes and placements, ensuring consistency while maintaining readability and brand recognition. Through iteration and performance insights, creative was refined to improve engagement, support campaign objectives, and deliver measurable results.
Sprouts Farmers Market Social & Email
For social and email designs, I focused on user behavior, messaging clarity and brand consistency. Each asset was designed to capture attention quickly, communicate value and guide users toward clear actions across platforms and inboxes. Visual hierarchy, concise copy and responsive layouts ensured readability and engagement on all devices.