JMR
BRAND & VISUAL IDENTITY
A strong brand starts with understanding. I begin by uncovering the essence of your identity—your values, voice, and vision—then translate that into a cohesive visual system. From logo design to full brand guidelines, I focus on clarity, adaptability, and emotional connection. Every element is designed to feel authentic, consistent, and built to last.
Raw Heart Records
Brand Style Guide
I developed a complete brand identity and brand guidebook for Raw Heart Records to establish a clear, cohesive visual foundation for the label. The process began with defining the label’s personality, values and audience, translating those insights into a distinctive logo system, typography, color palette and visual language. The brand guidebook documented usage guidelines and standards to ensure consistency across digital, print and promotional materials.
LOGOS
When asked to create a logo, I ensure each mark clearly represents the brand or project it was built for. The process begins with understanding the client’s goals, audience and tone, then translating those insights into a simple, distinctive visual solution. I place emphasis on clarity, versatility and scalability across digital and print applications.